40 is made for and by you and operates as an open-source franchise brand. With the 40 brand we challenge like-minded cultural entrepreneurs from around the world to reinvent the brand. You can do this by opening a spot for culture and add ’40’ to its name.
On this page you can read the manifesto, affiliate yourself, download the brand package and broadcast your culture as a ’40’ worldwide.
’40’ believes in the power of (micro)pop culture to let people hear and see each other. By combining our online music video platform with this open-source franchise formula and all its affiliates, we bridge the gap between the digital and the physical world of micropop culture.
Micropop culture: culturally progressive expressions for a specific target group but with a universal infectiousness.
Together we are building a worldwide network of like-minded cultural entrepreneurs, ambassadors and creators.