40 is a brand of cultures developed by the 40Worldwide Foundation. 40 is made for and by you and operates as an open-source cultural brand. With the 40 brand, we challenge like-minded cultural entrepreneurs from around the world to reinvent the brand. You can do this by creating your own cultural program and add ’40’ to its name.
On this page you can read the manifesto, affiliate yourself, download the brand package, and broadcast your culture as a ’40’ worldwide.
’40’ believes in the power of (micro)pop culture to let people hear and see each other. By combining our online music video platform with this open-source franchise formula and all its affiliates, we bridge the gap between the digital and the physical world of micropop culture.
Micropop culture: culturally progressive expressions for a specific target group but with a universal infectiousness.
Together we are building a worldwide network of like-minded cultural entrepreneurs, ambassadors and creators.
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